Summary: For this project, I re-designed a potential brand book for Frederick’s of Hollywood.
Problem: Redesign company’s brand identity to properly represent themselves and stand out against competitors.
Process: My brand strategy was to allow Fredrick’s to present themselves consistent and honest towards their customers. Fredrick’s is deeply rooted in the history of lingerie in the U.S which is a leading indenifier for the re-brand and for Fredrick’s to capitalize on their history within the lingerie industry.